Rainbow Fluorite Chip Sparrow Ring by Studio Eleven 11

Newly listed rainbow fluorite ring with a steel wire wrapped band and sparrow charm. Super fun and super pretty!

Click the image to see more pictures or stop by my jewelry shop on Etsy!

Rainbow Fluorite Stone Sparrow Steel Ring by Studio Eleven 11

Rainbow Fluorite Stone Sparrow Steel Ring by Studio Eleven 11


Andrea

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Order from Minggus and Moob on Etsy

So, when I got home today I had a lovely arrival waiting in my mail box from Minggus and Moob on Etsy. This was especially exciting since I had only ordered my item 2-3 days prior!

I’m really loving this ring, unless you can’t tell. And the earrings are so small and cute. PLUS, these items were on sale. Woohoo! Thanks Minggus and Moob for the fast shipping and such fun items!


Andrea

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Filed under Featured Sellers

Understanding Traffic Sources to Your Etsy Shop in Google Analytics

The Issue

Being in web marketing as a career, I use Google Analytics daily and really view it as an invaluable tool for being successful on the web. So when I discovered I could add Google Analytics to my Etsy shop, I was ecstatic. And although the directions per Etsy were not as clear as they should be, especially for non-web marketers, I was able to make it through and get Analytics running. But as data came in, I was perplexed.

Why, as a new site that no one really knows of yet, was I getting so much direct traffic? And why was Etsy, which should be my primary source of traffic, not listed as a referrer? And why were sites that do not link to me being listed as a referrer?  Hmmm…

Some Definitions

Before I go any deeper, here’s some definitions of traffic types:

Direct: Traffic to your website from people that type your URL into the address bar in their web browser (Internet Explorer, Firefox, etc.) and go directly to your site.

Sources of Direct Traffic

Sources of Direct Traffic Highlighted in Yellow

Referral: Traffic to your site from other sites like Etsy, Facebook, Twitter, etc.

Search Engine: Traffic to your site from a search result page. This can be from the big ones like Google, Yahoo, or Bing or the smaller ones.

Sources of Search Engine Traffic

Sources of Search Engine Traffic Highlighted in Yellow

The Answer

So, back to the matter at hand. Why so much direct traffic, why no Etsy traffic, and why so much erroneous referral traffic?

Here’s the answer: The way Etsy has Google Analytics setup is with Etsy.com as the main domain. This means that to Google Analytics, Etsy.com and StudioEleven11.Etsy.com are the same site. Therefore, when someone types in Etsy.com in the address bar, peruses Etsy.com, and then visits my shop, the traffic source will be listed as ‘Direct’ despite the fact that they typed in ‘Etsy.com’ and not my shop’s URL.

This also explains why sites that do not link to my shop are shown as referral traffic. These sites link to Etsy, which in turn contains my shop. So when someone comes from this site to Etsy, looks around, and then visits me, they are listed as a referral to StudioEleven11 despite the fact that they are actually a referral to Etsy.com.

Correctly Understanding the Data

This integration is faulty for a number of reasons:

  1. You will never know how many people are going directly to your shop VS  Etsy and then being sent to your shop. This makes it hard to gauge brand (shop) recognition, awareness, and growth.
  2. It’s impossible to distinguish between sites that send you traffic directly and sites that send traffic to Etsy and then find you by accident. For marketing partnerships and link building, this makes it hard to identify and target sites that send YOU qualified traffic and like YOUR items specifically.
  3. You will never know which keywords your site actually ranks for in the search engines. (This also explains why some weird keywords may be listed in your keyword reports.) If someone does a search for ‘red shoes’, clicks on an Etsy search result, visits the shop, and then visits you, Google Analytics will list the keyword ‘red shoes’ as giving you traffic when clearly it did not.

In a correct integration, your shop’s web address and Etsy.com would be seen as separate. This gives you the ability to know for sure who types in your web address and comes TO YOU and who puts a link in their blog and sends traffic TO YOU. The current Etsy Google Analytics integration muddies the water so that you have no idea who comes directly TO YOU and who comes to you from within Etsy.

I suppose the setup they have now is the best offering everything considered, but this issue needs to be explained somewhere to everyone. I believe there was a one line mention that ‘Direct’ traffic was from Etsy.com as well, but further explanation needs to be done to explain this to non-web marketers.

This issue makes Google Analytics a hit counter, at best. Use it to gauge visits and your most visited pages (products) but for the most part, disregard the ‘Traffic Sources’ data.

Hope this helps!


Andrea

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Filed under Google Analytics, Google Analytics Tips, Web Marketing, Web Marketing Tips

Copper Wire Wrapped Ring by Studio Eleven 11

Newly posted!

I love this understated copper wire wrap ring. It’s beautiful in it’s simplicity and can go with any outfit. I’m picturing it with a long, swing-y necklace, skirt, and buttery honey-brown cowboy boots. Love!

Click the image to see more pictures or stop by my jewelry shop on Etsy!

Copper Wire Wrap Ring with Clear Acrylic Bead

Copper Wire Wrap Ring with Clear Acrylic Bead

Andrea

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Jewelry Inspiration in a Bottle

If you look through my Etsy shop, it’s obvious that I’m a huge fan of earth tones and greens. And that’s why I LOVE these new Anthropologie nail polishes. And although I have almost every shade offered in another brand, I’m compelled to do something with these bottles. Maybe not buy one, but create a jewelry piece inspired by these perhaps? Let the creative juices flow!

Megan Miller Nail Polish for Anthropologie

Megan Miller Nail Polish for Anthropologie


Andrea

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Etsy Love of the Day 2.23.11

Here’s what I’m loving on Etsy today!

Marchello Art
Jewelry made from forks and spoons! Who knew silverware could look so good.

Marchello Art Sppon Ring

Marchello Art Sppon Ring

After Shower Shop
Such a lovely Boho dress.

After Shoer Shop Cotton Dress

After Shoer Shop Cotton Dress

La Petite Boheme
I love these Moroccan/Indian earrings!

La Petite Boheme Indira Stud Earrings

La Petite Boheme Indira Stud Earrings

Roots Jewelry
I’ve been eyeing this for a month. Eventually it will be mine!

Roots Jewelry SS Personalized Ring

Roots Jewelry SS Personalized Ring


Andrea

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Turquoise Tassel Necklace with Turquoise Chips by Studio Eleven 11

Newly posted! Wonderful turquoise tassel hangs from a toggle clasp with turquoise chip accents and round brown and turquoise disc.

Click image to read more or visit Studio Eleven 11 on Etsy!

Turquoise Tassel Necklace with Turquoise Chips

Turquoise Tassel Necklace with Turquoise Chips by Studio Eleven 11

Andrea

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Filed under Etsy Listings, Necklaces